Valentine's Day spending projected to increment 8% from last year.

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For some, Valentine's Day presents a chance to communicate love to that unique individual in your life, frequently through gifts.

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Whether your sweetheart prefers flowers, jewelry, or a home-cooked meal...

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inflation will factor into the cost of just about everything this Valentine's Day.

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According to the National Retail Federation, consumers are expected to spend $25.9 billion on Valentine's Day this year.

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up from $23.9 billion in 2022 and one of the highest spending years on record.

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According to data from a survey released in late January, 52% of consumers plan to celebrate and will spend an average of $192.80.

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The dollar amount is up from $175.41 in 2022, and is the second highest figure since the NRF began tracking Valentine's Day spending in 2004.

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Those aged 35 to 44 plan to spend more than other age groups...

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allocating an average of $335.71 to gifts and other Valentine's Day items, which is about $142.91 more than the average holiday consumer.

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